Regional Marketing Manager | FMCG
at Dynamic Workforce Solutions Singapore
- Full Time
- 1 year ago
- 9,000 - 10,000 USD Monthly
- 1 (vacancy)
Job Role Insights
-
Date Posted:
Posted 1 year ago -
Hiring location
Singapore -
Offered Salary
9,000 - 10,000 USD / Monthly -
Min. Qualification
Bachelor’s Degree -
Experience
8 Years Min -
Job Type
Full Time -
Job Role
Manager
Regional Marketing Manager | FMCG
The Opportunity
- – An opportunity to spearhead the strategic direction of marketing initiatives
- – Working Location: McPherson
The Talent
- – A relevant degree with at least 7 years of experience in marketing, eCommerce, or the FMCG industry is preferred.
- – Experience working in regional markets is advantageous.
- – Exceptional ability to handle large data sets, conduct analysis, and a growth-oriented mindset focused on results-driven experimentation.
- – Must be fluent in written and spoken English, with proficiency in Mandarin essential for communication with regional offices and Chinese-speaking counterparts.
- – Possesses strong analytical, interpersonal, and communication skills, with a proactive attitude and a strong sense of responsibility in managing roles and projects.
The Job
- – Collaborate closely with local teams and cross-functional departments to ensure alignment and seamless execution of brand strategies and communications, maximizing the impact of brand plans
- – Develop and implement effective regional ATL marketing campaigns to achieve overall brand objectives.
- – Lead market entry initiatives to accelerate growth in new regions
- – Drive digital marketing initiatives with a focus on data analytics and ROI.
- – Oversee the development and optimization of social media channels, brand/marketing websites, mobile platforms, and advertising strategies.
- – Plan, lead, and execute marketing events and exhibitions.
- – Create and manage digital assets, with hands-on experience in developing brand concepts, campaigns, and digital/social media content.
- – Work with external media and creative agencies to develop assets and recommend improvements to media plans.
- – Utilize Google Analytics (GA) to track metrics, proactively adjust assets, and refine media plans to meet pre-defined targets.
- – Monitor the regional marketing budget, provide monthly reports on marketing effectiveness, and deliver weekly project status updates.
- – Support the creation of marketing presentations and reports, including consumer analysis and monitoring new product performance against targets/forecasts.
- – Conduct consumer landscape research, competitor analysis, and develop a comprehensive brand ecosystem.
